Use this link to view the CRM Activity template: ( Uploading the link as a file)
In this assignment, you are to look for an example of a Cause Related Marketing initiative being employed by your chosen global hospitality company. Please do not use an initiative that we have already discussed in the Module. Research and find one if you can from your company. Look at some of the same locations as you did when you researched for your Case Study (it may even be in your case study!). If you don’t find an example for your company, look at your competitors and borrow theirs. Then, complete the following worksheet. Save the file as CRM Assignment _ Last Name _ First Name. Save the file as a .doc or .docx file only. Once you are done, submit the assignment via the link in Canvas. Everything must be submitted by Sunday at 11:59PM EST/EDT. DON’T FORGET YOU CAN USE THIS FOR YOUR CSR INITIATIVE IF YOU LIKE!
